How to Get Paid as a Copywriter: The Tale of Two Plumbers

Uncategorized May 15, 2018
 

I like to use the metaphor of being a plumber for new copywriters.

If you’re a plumber, the oversimplification of your job is to unstop plugged toilets.

So, how does a plumber, in this oversimplified example, start their business?

Well, some will say, “go practice unplugging your own...

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What Every Business Owner Needs to Know About Hiring AWAI-Trained Copywriters

Uncategorized Dec 30, 2017

It’s often a mystery to me why certain industries have stringent regulations on who can participate, while other businesses are completely ignored.

 


Take copywriting—few things are more crucial for a business's success than having great copy. Yet, we have absolutely no...

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How to Close More Copywriting Deals on the Phone

client calls sales Dec 27, 2017
 

If you’re a copywriter and you want to make money writing for other people, I’d like to share just a few quick things that have worked for me.

 


Remember, the following are general tips—naturally certain industries and niches require more specialized attention and...

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Why Your Marketing Sucks, Part 1

Uncategorized Nov 16, 2017

If you are building something so you can "make money on autopilot" but you can't name a current client, I have bad news for you...

Don't worry, there is some good news, too. 

First, I'll give you the bad news: you skipped a step. That's all. It's not even a big deal.

But here's the...

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How to Write A Show-Stoppingly GREAT Linked In Profile

Uncategorized Oct 09, 2017

Love me some Mikes...

Michael Jordan

Michael Jackson (RIP)

Michael Keaton

Michael Strahan

... but there's one Mike, who, in my book, knocks all these rich and famous Mikes out cold (like Mike Tyson):

Mike Campion.

Who, sez you? If you don't know about the myth behind the Freaking Genius,...

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How I Escaped a Life Sentence ... with Copywriting!

Uncategorized Oct 09, 2017

Thai prisons...

NOT one of the places you want to visit. Take it from me. I was, for nearly six years, a resident. As scary as it may sound, going through those doors represented a massive growth opportunity. And against all odds, I made it back out...

In fact...

I reveled in my stay. Rather than...

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How to Supercharge Your Copywriter Earnings

Did you know 65% of all the people who call themselves copywriters make LESS than $50K a year?


That stat disgusts me. Mainly because I was one of those sad sack copywriter-wanna-bes.


I didn’t know how to pull money into my bank account on command, like I do now. I didn’t know there...

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The 10-Minute Strategy to Double Your Rates

Congrats! You’ve gotten a prospect to agree to a phone call. That’s a huge first step. But now, if you’re like most copywriters, a bunch of new doubts are showing up.

  • What if they ask about previous samples?
  • What if I don’t know how to help them?
  • What if I haven’t...
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How to Overcome Client Objections When You're a New Copywriter

Getting into the game, are you?


As a copywriter, you bring valuable skills to the marketplace.


And as a new copywriter, you’ll frequently deal with clients who don’t understand that value. They only know they want a lot of value in exchange for the money they’re spending on your...

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Some Copywriting Clients Aren't.

clients copywriting Sep 08, 2017

Here’s something you probably don’t know about copywriting clients, especially ones who're new to the game: some would-be clients ultimately won’t hire anyone to do anything.

It’s a bit counterintuitive, since we're all working from the assumption that everyone...

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I'm thrilled to have the chance to teach you everything I know about making lots of money in what I think is the greatest job on planet earth: COPYWRITING!