Copy Kickstart

Short and sweet, ladies and gentlemen:

Write offer-driven headline copy for all your opt-in forms on your website.

The proof is in the numbers:

According to Privy’s research here are the results:

• Simple headline: 27.4% conversion rate
• Descriptive headline: 15.4% conversion rate
• ...

I like to use the metaphor of being a plumber for new copywriters.

If you’re a plumber, the oversimplification of your job is to unstop plugged toilets.

So, how does a plumber, in this oversimplified example, start their business?

Well, some will say, “go practice unplugging your own...

It’s often a mystery to me why certain industries have stringent regulations on who can participate, while other businesses are completely ignored.

Take copywriting—few things are more crucial for a business's success than having great copy. Yet, we have absolutely no...

If you’re a copywriter and you want to make money writing for other people, I’d like to share just a few quick things that have worked for me.

Remember, the following are general tips—naturally certain industries and niches require more specialized attention and...

If you are building something so you can "make money on autopilot" but you can't name a current client, I have bad news for you...

Don't worry, there is some good news, too. 

First, I'll give you the bad news: you skipped a step. That's all. It's not even a big deal.

But here's the...

Love me some Mikes...

Michael Jordan

Michael Jackson (RIP)

Michael Keaton

Michael Strahan

... but there's one Mike, who, in my book, knocks all these rich and famous Mikes out cold (like Mike Tyson):

Mike Campion.

Who, sez you? If you don't know about the myth behind the Freaking Genius,...

Thai prisons...

NOT one of the places you want to visit. Take it from me. I was, for nearly six years, a resident. As scary as it may sound, going through those doors represented a massive growth opportunity. And against all odds, I made it back out...

In fact...

I reveled in my stay. Rather than...

Did you know 65% of all the people who call themselves copywriters make LESS than $50K a year?

That stat disgusts me. Mainly because I was one of those sad sack copywriter-wanna-bes.

I didn’t know how to pull money into my bank account on command, like I do now. I didn’t know there...

Congrats! You’ve gotten a prospect to agree to a phone call. That’s a huge first step. But now, if you’re like most copywriters, a bunch of new doubts are showing up.

• What if they ask about previous samples?
• What if I don’t know how to help them?
• What if I haven’t...