Why Your Marketing Sucks, Part 1

Uncategorized Nov 16, 2017

If you are building something so you can "make money on autopilot" but you can't name a current client, I have bad news for you...

Don't worry, there is some good news, too. 

First, I'll give you the bad news: you skipped a step. That's all. It's not even a big deal.

But here's the thing: as you planned how to build one of those magic businesses that doesn't require work, you overlooked the gritty reality of the sweat, blood and tears in front of you.

So it turns out, for you anyway, that the bad news is the good news...

There is a map in front of  you. If you choose to pick it up and read it carefully, you can achieve your dreams. You can get paid without lifting a finger.

That's in your frame, but not overnight. 

What must happen first, is for you to build a business. Doing that requires many things, chiefly among them you develop a scent... an uncanny ability to find and get to know your customers.

So you can find more and more of them...

And if you don't yet have them in front of you? Go to work diagramming them.

Develop avatars and conduct searches. Meet them at a local meeting downtown somewhere, or use my Upwork strategies to pull picture-perfect avatar clients at will. 

Learn their habits.

Take their calls.

Become their friends. 

Argue. Trade texts. Send useful information.

Share ideas.

In short, become that trusted consultant.

When you know your audience that intimately, and only then, you can hope to discover a product idea you could sell while you sleep. 

Anything short of this perfect clarity and understanding of your customers will result in more struggling: Less money ... earned, at lower rates than you want. 

The Solution to all of this is simple: Go out and fail fast, my friend.

Don't waste time and energy thinking. You could wile away the days considering. Put on your shoes and get out there and do.

Quickly. Money loves speed.

Consider these wise words from Martin Baier, as quoted from the Ruf Report: 

"Direct marketing is a philosophy and a process of marketing that has at it's heart the needs, the desires, and the expectations of customers. It turns traditional views of business inside out by demonstrating that, instead of being in business to sell products or services, companies should be in business to establish and maintain relationships with customers. Customers are the lifeblood of any business. Without them, a business would languish and die."

If you're a writer and you want to shorten your learning curve on the way to the top of the direct response copywriting game (by hitting six figures, for starters), check this out.


50% Complete

Cash Money!

I'm thrilled to have the chance to teach you everything I know about making lots of money in what I think is the greatest job on planet earth: COPYWRITING!