Is Your Business Suffering From Narcissistic Thinking?
Sep 04, 2019
I'm starting a new copy job today.
The older I get the bigger the retainer and the more massive and exciting the potential paydays.
Coming with bigger money, of course, is typically (but not always) a longer "wind-up."
(Wind up is what I call the romance period, defined as:...
Some Copywriting Clients Aren't.
Sep 08, 2017
Here’s something you probably don’t know about copywriting clients, especially ones who're new to the game: some would-be clients ultimately won’t hire anyone to do anything.
It’s a bit counterintuitive, since we're all working from the assumption that everyone...